Course curriculum

  • 1

    Module 1

    • Step 1 - Who is your Ideal Client
    • Step 2 - Understanding the psychology of meeting someone in the news feed.
    • Step 3 -Creating a client journey and the supporting offers along the way.
    • Facebook Ads Manager Overview
    • Custom Conversions
    • Audience Setup
  • 2

    Module 2

    • Step 1: Understanding the Value Ladder
    • Step 2: Cold Traffic, Warm Traffic, Hot Traffic
    • Step 3: How are you going to bring value
    • Cold, Warm, Hot (spreadsheet overview)
    • Clickfunnel Overview
  • 3

    Module 3

    • It’s not just the Facebook Ads! What is a Nurture Sequence and Why do I need one?
    • How to create COPY that Converts (what are the things you HEAR your clients say to you)
    • Getting Your Cold Traffic Audience Up
    • Pixels For Everyone
    • Creating an Ad out of an existing post
  • 4

    Module 4

    • What is Your Current cost per lead?
    • Understand how much you can spend
    • Set it and forget it for 7 days
    • Getting Creative with Creative
    • Canva Overview
  • 5

    Module 5

    • Video Audiences Update
    • Audience Sequences
    • The Case for Being Polarizing
    • The Pitfalls of Funnels.
    • Mapping Out Your Ads
    • Keep that data pouring in
    • Mapping out all of your ads
  • 6

    Module 6

    • Creating Warm Traffic Ads
    • Making Money On Your Ads - Tripwire
    • The Beauty of Look-A-Like Audience
    • Exclusings - How To Exclude
    • How To Create Video Ad
    • How To Create Ad
  • 7

    Resources

    • Resources